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Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE)

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Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry.

On 12 July, there will be a Mega Sales Event featuring over 80 Korean companies across the categories of beauty, fashion, home &baby, food, entertainment and design, along with the opening ceremony and K-pop performance by their honourary ambassadors Jung Yong Hwa, BAP and Asia Rookie, K-pop girl group Gugudan.
On 13 and 14 July, the Korean companies from the Mega Sale Event will attend the business matching event. Their ambassadors will also have fan signing events on 13 July.

All the events are free of charge but tickets are required for entrance. A limited number of tickets will be available at the event venue; therefore it is highly recommended to register for tickets online in advance.

Date: 12-14 July, 2017

Venue: Asia World Expo, Hong Kong

Organiser: KOTRA

Date: 12-07-2017 - 14-07-2017

REGISTER NOW

Korea Brand & Entertainment Expo 2017 Hong Kong (KBEE), the largest overseas event held by KOTRA to foster trading, targets both overseas business and consumers to promote K-wave and Korean products through the synergy effect developed by the cultural industry.

On 12 July, there will be a Mega Sales Event featuring over 80 Korean companies across the categories of beauty, fashion, home &baby, food, entertainment and design, along with the opening ceremony and K-pop performance by their honourary ambassadors Jung Yong Hwa, BAP and Asia Rookie, K-pop girl group Gugudan.
On 13 and 14 July, the Korean companies from the Mega Sale Event will attend the business matching event. Their ambassadors will also have fan signing events on 13 July.

All the events are free of charge but tickets are required for entrance. A limited number of tickets will be available at the event venue; therefore it is highly recommended to register for tickets online in advance.

Date: 12-14 July, 2017

Venue: Asia World Expo, Hong Kong

Organiser: KOTRA

www.investhk.gov.hk Hong Kong