Finnish SuperPark opens its first park outside of Europe in Hong Kong
SuperPark from Finland today (16 December 2017) opens the all-in-one indoor activity park in the world in Hong Kong as the brand’s first outlet outside of Europe leveraging the affluent city’s keen demand for family fun and entertainment.
Fetching a 45,000 square foot site on the ground floor of One Silversea near Olympian City, SuperPark Hong Kong will bring joyful play to Hong Kong people of all walks of life, offering over 20 fun, healthy and energizing activities under one roof.
Following the authentic SuperPark concept, SuperPark Hong Kong will feature three areas: Adventure Area, Game Arena and Freestyle Hall. At SuperPark Hong Kong, children and youngsters at heart will be inspired to try out a wealth of new sports and activities. All activities take place under the guidance of experienced staff, many of which are recognised coaches.
Mark Kumarasinhe, Asia CEO of SuperPark, said, “Hong Kong is a vibrant city and families have keen demand for fun and entertainment. In addition, we also see plenty of demand from visitors who will take their children to our park during their visit in Hong Kong.”
He added, “Hong Kong is our first location outside of Europe. The city with its friendly business environment and international tourism hub status, is an ideal place for our brand to develop and expand to other locations in the region.”
Associate Director-General of Investment Promotion Jimmy Chiang welcomed SuperPark’s decision to open its park in Hong Kong. “I am confident that SuperPark Hong Kong will add a wonderful choice for parents and visitors alike who look for healthy and interesting activities with their children. With more than 55 million visitors every year, the city offers a diverse range of customers for SuperPark.”
SuperPark, an all-in-one indoor activity park, first opened in Vuokatti, Finland in 2012. There are currently 11 SuperParks in Finland. Its goal is to share the sheer joy of movement and play with people of all ages and fitness levels.
SuperPark Hong Kong marks the start of an international expansion wave that will include Sweden, France and China. It will boast a 45,000 square foot site on the ground floor of One Silversea near Olympian City, with three areas and seven party rooms available. For more information about SuperPark, please visit SuperPark Hong Kong’s website: www.superpark.com.hk
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. For more information, please visit www.investhk.gov.hk.
For an event photo, please visit: www.flickr.com/photos/investhk/albums/72157661614861407.
Knowing that we have that support and access to such great resources like InvestHK is important for our confidence and provides a welcome sense of security about operating our Asia business from Hong Kong now and into the future.
Executive Vice President, Asia Pacific of International New York Times