Malaysian restaurant chain group establishes foothold in Hong Kong
Malaysian restaurant chain group PappaRich announced today (February 19) that it has opened its first Hong Kong outlet, making a strategic move in its Asian expansion by leveraging the city’s status as a food paradise in the region.
Malaysian restaurant chain group PappaRich has opened its first Hong Kong outlet at the L-Square in Causeway Bay.
The PappaRich restaurant in Hong Kong offers traditional Malaysian cuisine with a sophisticated twist. Pictured is one of its dishes, Nasi Lemak with Curry Chicken and Sambal Prawn.
The PappaRich restaurant at the L-Square in Causeway Bay offers traditional Malaysian cuisine with a sophisticated twist, boasting genuine PappaRich ingredients flown fresh from its Malaysia headquarters, according to the President of PappaRich Asia Pacific Region, Mr Sebastian Low. The restaurant offers, among others, branded Hainan bread as well as the country’s famous durian cheese cake.
Mr Low said, “When we were choosing a location for our global expansion, Hong Kong was one of the most promising destinations, not only because of its thriving restaurant and bar scene, but also its dynamic cultural background as an international city. It is the ideal place for us to promote Malaysian cuisine, as well as our food culture, to the world.”
He added, “The Hong Kong outlet is a joint venture between the reputable Tang Palace (China) Holdings Limited and Beppu Group Limited. With concerted efforts of the professional team and business partners in Hong Kong, we are ready to take the PappaRich brand to the next level.”
Associate Director-General of Investment Promotion Dr Jimmy Chiang said, “Hong Kong is renowned as the culinary capital of Asia and many restaurants with different dining options have already established their presence in the city. I am happy to see PappaRich joining the Hong Kong restaurant industry to add to the choices for diners in the city.”
Founded in 2006 in Malaysia, PappaRich has steadily grown from the home country into a franchise network comprising over 100 outlets worldwide. It has 80 outlets nationwide in Malaysia and has ventured into overseas markets such as Australia, Mainland China, Singapore, the US, South Korea, Brunei, Indonesia, Taiwan and New Zealand since 2012. For more information, please visit papparich.com.my.
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. As at December 2015, InvestHK had assisted over 3 820 companies which have created more than 41 200 new jobs in the first year of operation or expansion and over HK$101 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/albums/72157664258662590.
Friday, February 19, 2016