Taiwan-based Hutong grilled meat restaurant establishes foothold in Hong Kong
Taiwan-based grilled meat restaurant Hutong announced today (10 October 2017) that it has opened its first restaurant in Hong Kong, leveraging the city’s status as a renowned culinary capital to expand its business outside Taiwan amid an effort to reach the global market.
The interior design theme of Hutong in Hong Kong follows that of the brand’s restaurants in Taiwan which is inspired by traditional Chinese-style decorations.
Hutong is a popular Japanese-style grilled meat restaurant in Taiwan. Its debut restaurant in Hong Kong is located at Prat Avenue, Tsim Sha Tsui. The interior design theme follows that of the brand’s restaurants in Taiwan. Inspired by traditional Chinese-style decorations, including ancient-style doors, lanterns, window patterns and more, the restaurant offers a dining environment different from other Japanese restaurants, according to the Vice General Manager of Gyen Hutong (Hong Kong) Limited, Mr Jeff Ke.He said, “Hong Kong tourists are our main source of non-local clientele in Taiwan. They like our food and our restaurant is recommended by many travel guide books available in Hong Kong. Therefore, we spent the past three years in preparation and eventually opened our first restaurant in the city this year, which means that our Hong Kong fans do not have to travel miles in order to enjoy our cuisine.”
He added, “Hong Kong is Asian culinary capital and Hong Kong customers look for tasty and high-quality food. Opening our first outlet outside Taiwan in Hong Kong will take us closer to our customers as the first step of our global expansion plan.”
Associate Director-General of Investment Promotion Dr Jimmy Chiang said, “Hong Kong has a highly sophisticated food and beverage market. The city attracts millions of overseas and Mainland visitors every year and hence provides an excellent platform for restaurants to raise their global brand awareness. I believe that Hutong will make good use of Hong Kong’s advantages in expanding its business outside Taiwan.”
Hutong has been in Taiwan for 10 years, providing high-quality Japanese grilled meat to its customers. Its parent company is Gyen International Business Co Ltd, which currently has 10 Hutong restaurants in Taiwan and five in the Mainland. Hutong has been listed on the Miele Guide’s Top 500 Finest Restaurants in Asia since 2011 for three consecutive years. For more information, please visit www.hutong.com.tw.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in 2000 to attract foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong’s vibrant economy. For more information, please visit www.investhk.gov.hk.
For an event photo, please visit www.flickr.com/photos/investhk/albums/72157687649864764.