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263 Calling Overseas Chinese

Hong Kong is a strategic hub for 263 Mobile Communications’ further development of its international mobile virtual network operator (iMVNO) business in overseas markets.

In 2013, Mainland China opened its MVNO market and issued its first MVNO licenses for private firms, reforming the market dominance of three state-run telecom companies: China Telecom, China Unicom and China Mobile.

263 Mobile Communications (263) is a privately-owned MVNO that has expanded its overseas network by acquiring, first, the US-based iTalk through its parent company, Net 263 group, and this year, a Hong Kong corporate owning an MVNO license. It now develops mobile business in Mainland China, Hong Kong, the US, Canada, Australia, Singapore and elsewhere.

263 Calling Overseas Chinese

“Hong Kong is the most important hub in Asia for the telecommunications sector. More than 90 percent of all international telecom operators have a presence here. The Mainland’s largest state-owned telecom operators all set up their first overseas branches in Hong Kong,” Jing Liang, CEO, 263 Mobile Communications (Hong Kong) Ltd, said.

“But unlike the big telecoms, 263 is more flexible and more active in overseas expansion activities. Setting up in Hong Kong enables us to develop a tangible network with global coverage. It is very efficient in Hong Kong to apply for a business registration, and for the MNVO licence issued by the Office of the Communications Authority.”

With its robust legal system, effective and professional telecom regulator, talent advantage and unparalleled connectivity, Hong Kong is 263’s natural platform for global expansion.

“We plan to serve all Chinese communities around the world from Hong Kong. We are eager to provide the ‘One SIM card with multiple MSISDNs’ and CloudSIM services for the target segments of international roaming enterprises and overseas Chinese families,” Liang said.
In the fourth quarter of 2015, 263 will launch a dual SIM card for US and Mainland mobile phone end users with its brother company, iTalk. It will be the first operator to launch such a product for Chinese people living in the US.

Liang has noticed a few trends in his industry. “Mobile Internet is developing rapidly and is changing the way people behave, especially in Mainland China. Increasingly, many people will not need a mobile number in order to make a local or long-distance phone call. Owning a Mainland mobile number will become valuable. MVNO will also boost the growth of the Internet of Things (IoT) and become indispensable in the IoT world,” he said.

A long time friend of InvestHK, Liang joined the China Unicom Group in 1994 and has worked in Hong Kong for five years as president of China Unicom (Hong Kong) Operations Ltd. He joined 263 in 2014 and is delighted to have received InvestHK’s support in terms of visa application, networking and publicity services.

Friday, September 4, 2015

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Fast Facts

  • Founded in 2015, headquartered in Guangzhou
  • Its parent company, Net 263 Group, founded in 1998 and listed on the Shenzhen Stock Exchange, has more than 1,400 employees as of June 2015

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