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A Proven Springboard for Crystal CG to Go Global

Over the last 15 years, the Hong Kong subsidiary of Crystal Computer Graphics Ltd (Crystal CG) — the Mainland’s leading animation company — has developed into a service provider offering a wide range of solutions and in-house productions for large projects.

Crystal Digital Technology Holding Co Ltd (Crystal CG’s head office) impressed the world with its animation work for the Beijing 2008 Olympic Games, the Shanghai Expo 2010 and the famous Qingming Riverside scroll. Recently, it has won the Beijing 2022 Olympic Winter Games bid for multimedia presentation, one of the biggest achievements in its corporate history.

A Proven Springboard for Crystal CG to Go Global

The company decided to set up a subsidiary in Hong Kong in 2002 to take advantage of the city’s international and creative talent, as well as its prime location, to develop its business beyond Mainland China. Its Hong Kong subsidiary employs about 20 staff to work on many large-scale projects for estate developers, the Hong Kong government and on infrastructure works in Macau.

“Hong Kong has been a base for us to set up our offices in Singapore, London and Dubai. Our team in Hong Kong has undertaken the planning and implementation work, enabling Crystal CG to reach out and go further in promoting Chinese creativity to the world,” David Li Hai Zhong, General Manager, Crystal Computer Graphics Ltd, said.

“The Hong Kong office is multifunctional and serves as a gateway for the company’s international operations. Our goal is to continue to provide leading professional services, and to become the top choice for architects and property developers. Hong Kong fits well with our goals,” he enthused.

As an overseas holding company controlled by its Beijing headquarters, Crystal CG enjoys the convenience of doing business in Hong Kong — the financial flexibility and liquidity of cash flow, as well as a level playing field. The company recruits both overseas and local graduates, and the ratio is about 50/50. It maintains good connections with the City University of Hong Kong, the Hong Kong Polytechnic University, and the Hong Kong Institute of Vocational Education for recruiting creative talent.

“In the course of going global, Mainland enterprises should first set up a business in Hong Kong, in order to adapt to the international business environment before expanding abroad. Similarly, overseas enterprises can gain a better understanding of Mainland China and its business environment by entering the Mainland market via Hong Kong,” Li said.

Crystal CG also exhibited at Retail Asia Expo to showcase its technologies and creations, deepen its knowledge in different subsectors, and reach out to potential investors. It hopes to enhance its competiveness, innovation and adaptability in order to capture opportunities in the future.

Thursday, October 8, 2015

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Fast Facts

  • Established in Beijing in 1995
  • Employs about 2,000 staff globally
  • Core services include publicity, design, exhibition and display, communication, entertainment and customised applications

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