Authentic Singaporean Flavour
Singapore-based coffee and kaya toast chain, Ya Kun, has relaunched its Family Café in Tsim Sha Tsui and plans to increase its presence in Hong Kong and neighbouring cities
The long established brand started by the late Loi Ah Koon in 1944 and now operates more than 100 outlets in 10 places covering Singapore, Hong Kong, Indonesia, the Philippines, South Korea, Taiwan, Thailand, Mainland China, Myanmar and Cambodia.
With its relaunch, Ya Kun not only offers its signature kaya toasts, coffee and soft-boiled eggs to customers, it also provides an array of popular Singapore-styled dishes and seasonal cuisine to cater for the sophisticated market of Hong Kong.
“Besides ensuring the same taste that Hong Kong and other customers have enjoyed at our outlets in Singapore, we will also introduce unique Singaporean cuisine to address their epicurean curiosity and adventure here in Hong Kong. We will render the same friendly service in order to build a loyal clientele for our Tsim Sha Tsui outlet,” Adrin Loi, Executive Chairman of the Ya Kun Group, said.
Extend its Rich Heritage to Neighbouring Cities
“Hong Kong is an attractive market to Ya Kun as it showcases cuisine and food from different parts of the world and discerning gourmands welcome a diversity of culinary cultures. In addition, it is easy and straight forward to start a business in Hong Kong, thanks to its pro-business environment, well-developed transportation system and infrastructure, reliable communications network and a cosmopolitan culture that possessed a comparatively high per capita income. These factors have collectively influenced Ya Kun International to set up its corporate-owned outlet,” Loi explained.
Ya Kun will also actively explore collaborative opportunities to increase the number of outlets through franchising with experienced and established partners. Given the geographical advantage of Hong Kong, Ya Kun hopes to extend its brand presence in Macau and neighbouring Mainland cities.
“The InvestHK team has been very supportive and forthcoming with administrative and market information. What’s more, the publicity support from InvestHK has helped to generate an overwhelming response from the locals when we first opened in Tsim Sha Tsui and this was instrumental in driving the business for the outlet,” Loi said.
Monday, July 11, 2016
Further Reading (Please click here to download Acrobat Reader)
- Authentic Singaporean Flavour PDF (201.74 KB)
- Operates more than 100 outlets in Asia offering authentic Singaporean cuisine
- Hong Kong’s first corporate-owned outlet opened in Tsim Sha Tsui, Kowloon