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Bloomberg Expands its Digital Presence in Hong Kong

As technology changes the face of the media industry, the media arm of the global business and financial information and news company anticipates strong audience growth through constant digital innovation

Bloomberg opened its Hong Kong office in 1993, and it now spans two different office spaces in the Central district. It recently finished putting together a large digital team in Hong Kong to manage and produce its online news content, whether it’s on Bloomberg.com, its new mobile consumer app or via the various social media channels it uses in Asia. They did this to deliver consistent, high-quality and engaging content for the region.

Bloomberg Expands its Digital Presence in Hong Kong

“Our digital-first approach has kept us on the front foot, and we’ve been able to cement our position as the leading international business news provider in the region,” Parry Ravindranathan, Managing Director – International of Bloomberg Media Group, said.

A new global vertical called Bloomberg Technology recently went live, spanning digital, mobile, television, radio and print channels as well as events, showcasing the company’s multi-platform strength. This is in addition to a newly launched mobile app, offering a new interface and upgraded multimedia experience.
“The Hong Kong bureau is now our largest one in Asia, and that points to the city’s strength as a leading global business and finance centre,” Ravindranathan added. “It is also a gateway into Mainland China, where the world is increasingly turning its attention to. From a hiring perspective, there’s great talent here in Hong Kong, because the city’s top universities and world‑class journalism courses are supporting this ecosystem.”

He highlighted that, like in many other sectors, technology has brought huge disruption to the media industry, but this also brings opportunities to those willing to embrace it. He sees Hong Kong as the place to capture this trend by experimenting and innovating.

“Hong Kong has one of the highest mobile penetration rates in the world, and it’s not surprising that mobile is how a significant volume of our news content is consumed. The city’s high cellular speeds allow news providers like us to deliver rich digital content to our audience here and engage them in new and varied ways,” he said.

In 2016, Bloomberg was tracking at an all-time high of some 39 million unique digital visitors each month. Its Asia-Pacific mobile readership saw roughly 37 percent year-on-year growth and its website has been recording a 10 percent year-on-year increase in visitors from the region.

Ravindranathan thinks that Hong Kong’s role in the region will only become bigger.

“Hong Kong has a critical role to play in China’s future, from the internationalisation of the RMB through to the Belt and Road initiative. The city has always found a way to stay relevant, and it’s exciting to it see this every day,” he said.

He added, “It’s a great city to work and live. It’s so easy to get around, to find great food and outdoor activities here. But most importantly for me, it’s a very efficient hub for regional business travel.”

Friday, March 17, 2017

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Fast Facts

  • First set up its office in Hong Kong in 1993
  • Recently built up a large digital presence in Hong Kong, where it has its largest bureau in Asia
  • Saw roughly 37 percent year-on-year mobile readership growth in Asia-Pacific

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