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Diamonds for Everyone

Diamanti Per Tutti is a company which wants to bring a sparkle to everyone’s life by offering quality diamond jewellery with unique designs

Originally from Antwerp (Belgium), the diamond centre of the world, Diamanti Per Tutti (meaning ‘diamonds for everyone’) reinvents diamond jewellery by offering 18K gold plated sterling silver (vermeil) jewels, hand-set with real diamonds.

Diamonds for Everyone

After its success in Europe, Diamanti Per Tutti (DPT) has selected Hong Kong to open its first regional headquarters in Asia, because of Hong Kong’s cosmopolitan culture and status as Asia’s centre for the diamond and jewellery trade. “Elegance, style, simplicity and uniqueness appeal to consumers in Hong Kong,” says Catharine Hui, General Manager of DPT Asia. “DPT is ‘Belgian’ in every sense: Antwerp-designed, dedicated to the very best quality and offering excellent service. All diamonds are certified authentic, conflict-free and come with a two-year full product warranty.”

In its start-up phase DPT explored various retail models in Hong Kong. First they set up a pop-up shop in Tsim Sha Tsui; next DPT moved to PMQ (Police Married Quarters), a revitalised heritage site which promotes design-led brands and is a cultural hub of events and activities. The success of these two locations has helped DPT to expand to a permanent retail location in Causeway Bay. DPT currently also has a shop in Mong Kok, a busy commercial district. DPT plans to open two more shops in Hong Kong and one retail outlet in the Mainland later this year.

Hui attributes the DPT’s success in Asia to a combination of factors: its European origin and design, the integration of social media and customised services, and careful management and cost control.

When setting up in Hong Kong, Hui recalled, “The InvestHK team provided us with practical information such as government regulations and the latest retail technology trends in Hong Kong. They also provided us with additional perspectives for growing the business.”

Friday, May 13, 2016

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Fast Facts

  • Originally from Antwerp, with first Asian regional headquarters in Hong Kong
  • Unique jewellery designs, hand-set with real diamonds
  • Two retail locations in Hong Kong, with more planned

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