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Finding the perfect match

Hong Kong has a lot of multinational headquarters, and it’s important for us to be here from a business angle.

The number of L inkedIn members in Hong Kong surpassed the one million mark last year and the company has some 65 employees in its Hysan Place office.

Finding the perfect match

Eric Yee, Head of North Asia (Talent Solutions) of L inkedIn, highlights Hong Kong’s strength as a talent pool. “You see a good mix of talent, between local talent and expatriates coming to the region,” he said. “Hong Kong has a lot of multinational headquarters, and it’s important for us to be here from a business angle, as we have access to companies making hiring decisions not just for Hong Kong but for different parts of the Asia Pacific region.”

LinkedIn’s 2016 Hong Kong Talent Trends Survey shows that although some 70 percent of the city’s workers are not actively looking for jobs, 93 percent of them are open to new opportunities. “That’s a hot talent pool that companies are not looking at, as they are only looking at the actively-looking candidates.”

But to convince high-quality workers contented with their jobs to join another company is not easy, and it boils down to what Yee calls employer branding.

“How do you differentiate yourself when there’s an intense war out there for talent? How do you engage those people, let them know how great it is to work for your company?” He said.

Yee furthered that the best recruiters for a company are the employees, and LinkedIn has created channels that allow workers to share opinions and become thought leaders in their professions. That helps companies build up their employer branding.

Another product created by LinkedIn for this purpose is Elevate, which feeds companies trending content relevant to their respective industries to share with their employees on LinkedIn, who can then select and share it with their wider network of friends and colleagues on LinkedIn, Facebook and Twitter.

Another characteristic of Hong Kong that plays to LinkedIn’s strength, Yee explained, is the large presence of small and medium enterprises (SMEs). With LinkedIn, SMEs can establish an employer brand on the same playfield with bigger companies which had already established such identity. “Smaller companies couldn’t afford to differentiate themselves, and now they can,” Yee said.

Yee revealed that noticeable change to the user experience of LinkedIn is on the horizon. For years, LinkedIn has been developing the Economic Graph, a d igital map of the global economy. By identifying the connections that link people, jobs, companies, professional knowledge and skills, LinkedIn hopes to find, in real-time, trends that lead to economic opportunities. Once complete, the Economic Graph will include a profile for all 3 billion members of the global workforce, digitally represent every economic opportunity offered, and will include a digital presence of the higher-education organisations that can help members gain new or enhanced skills to realise their most valuable opportunities in a fast-changing economy.

Monday, November 28, 2016

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Fast Facts

  • Number of members in Hong Kong surpassed the one million mark in 2015
  • Allows SMEs to establish their employer brand on the same playfield with bigger companies
  • Working to develop the Economic Graph, a digital map of the global economy

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