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Global Content Leaders Woo Hong Kong

Hong Kong’s content marketing industry gets a boost as London-based agency Cedar opens their second Asian office in the city

Cedar’s Hong Kong office was established in April 2015 after the content marketing agency won a competitive pitch to produce Cathy Pacific and Dragonair’s inflight print and digital content portfolio which includes the award-winning Discovery magazine. In addition, the team also delivers multichannel content for a diverse range of clients, from luxury to finance, retail to property. According to James Mastin, Managing Partner Hong Kong, brand marketing has developed into a suite of marketing tools that embraces print, video, digital and social media as companies seek to hold conversations with customers where they are, and to develop sales and loyalty across multiple channels. “Cedar’s commitment to journalistic and editorial excellence combined with an award-winning creativity, strategic and insight-driven approach enable us to create customised magazines, websites, apps, videos and social media content for clients that are effective, innovative and inspiring,” he said.

Global Content Leaders Woo Hong Kong

Headquartered in London, Cedar is part of the Omnicom Group’s network of more than 1,500 marketing and communications agencies worldwide. The company has been an integral part of the branded content story from its evolution from a niche area of publishing with the launch of inflight magazine High Life for British Airways in 1973 to playing a leading role in a global industry estimated to be worth US$313 billion by 2019. Today, Cedar has grown into a global team of 170, with offices in London, Hong Kong, Cape Town and Johannesburg.

Research, Insight, Production

The full service content marketing agency is able to produce a magazine or a digital content project for clients from content strategy, design, production to delivery. The Cedar Consult service can also provide clients an evaluation and audit on existing content, process, brand positioning and more. And the regional focus is important – one size does not fit all. Managing Partner, Hong Kong Hannah Saunders, added, “In the age of information overload, it is important to consistently create high quality content for local and regional brands that really stands out.

“When we first started in Hong Kong, I was very impressed with the entrepreneurial spirit here. The ‘can-do’ attitude is unlike any other city we’ve ever experienced,” Saunders said. “There are few places in the world that are so geared to ensuring small businesses have the opportunity to flourish, thanks to the support of progressive government initiatives and investment.”

Through the assistance of InvestHK, the agency built its team and delivered some of its projects in record time.

Monday, May 16, 2016

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Fast Facts

  • A full service content marketing agency with offices in London, Hong Kong, Cape Town and Johannesburg
  • Specialists in content strategy, delivering multichannel content for a diverse range of clients
  • 30 staff in Hong Kong

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