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Harley-Davidson Revs Up a Store

A concept lifestyle store that serves as a platform for local riders and enthusiasts to share their passion for riding

Spanning over 8,000 square feet on two floors, the brand new Harley-Davidson concept store has become an eye-catching landmark in the Chai Wan area. The store offers a one-stop shop experience with motorcycle sales, after sales service, parts and accessories merchandise, apparel sales and a mini cafe. According to David Neilsen, Dealer Principal, Hong Kong is a vibrant city with a unique culture and a lot of locals have a discerning lifestyle. He wishes to deliver a premium experience to customers and allow them to explore the spirit of freedom and adventure that the brand conveys. “We are not just a motorcycle dealer. We hope to spread the brand culture and deliver a quality customer experience. The concept store is set to be a place for Harley-Davidson fans to exchange riding experiences, and that’s why we’ve incorporated a mini cafe to allow our fans to stay longer and enjoy some relaxing moments here.”

Harley-Davidson Revs Up a Store

“We also organise test rides and social events and hope to engage with more people who share the same passion about motorcycle riding,” he added.

Great Place to Live and to Do Business

As an independent dealer, the reasons Neilsen decided to expand the Harley-Davidson concept store in Hong Kong are mainly because of the independent judiciary and the rule of law, a corruption-free economy and strong pool of local talent.

“Hong Kong is a dynamic city where you can find everything you need here. There are countless options of eateries and I can bring my two children to theme parks all the time,” he added, “The local people are very welcoming and always willing to help. The friends whom I met helped me to find my apartment and schools for my children.”

The concept store has 15 staff and targets to employ an additional four staff. Some 90 percent are locals. Neilsen is impressed by the local talent’s hard work and passion about their job.

Through the support of InvestHK, Neilsen established contacts with local banks, connected with various government departments, including the Immigration Department and linked up to headhunters for senior staff recruitment. He strongly recommends new business owners to contact InvestHK as the team can provide all the information about how to start a business in the city.

Wednesday, March 16, 2016

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Fast Facts

  • A concept store that offers sales, service, parts and accessories, apparel and mini cafe and serves as a platform for enthusiasts to share their passion of riding
  • Employs 15 local staff

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