Accessibility Links

Find more case studies

Hong Kong: the Hub of Asian Entertainment

Diversified media company dedicated to Asian entertainment is proud to call Hong Kong home

Celestial Tiger Entertainment (CTE), a leading independent media company, operates a bouquet of pan-Asian entertainment channels throughout the region. Celestial Movies and Celestial Classic Movies are the two flagship channels that are programmed heavily with Hong Kong/Chinese films, while KIX and Thrill focus on action programmes and horror movies respectively from the East and West. In recent years, the company has expanded by launching three new channels including cHK, Miao Mi and CM Pinoy.

Hong Kong: the Hub of Asian Entertainment

Headquartered in Hong Kong, CTE currently has 70 full-time staff covering all business and functional lines including general management, finance, human resources and administration, sales, legal, technical/operations, programming, marketing, research and creative/on-air presentation.

Given CTE’s emphasis and expertise in Asian entertainment, this entrepreneurial company saw Hong Kong as a natural fit for its home. “Hong Kong is the hub of Asian entertainment with a highly skilled, multilingual and entrepreneurial workforce, great infrastructure, transportation and communications. We are proud to call Hong Kong home,” Todd Miller, Chief Executive Officer, said.

With the emergence of new free television channels, over-the-top platforms and international players, Miller sees the intensifying competition as an opportunity to the company. “Among these players, there is a growing demand for high-quality content in order to capture and retain the subscribers. So in March this year, we launched Thrill 360, Asia’s only regional horror and suspense movie channel, on the pay TV platform LeEco in Hong Kong,” he added.

Growth Potential in the Region

While CTE is actively seeking new and relevant content that caters to the Hong Kong market, the company also sees a huge potential for these Asian-targeted content to attract viewers in the rest of the region. Over the past few years, CTE launched three new channels to cater for different audience segments in Asia. They are cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; Miao Mi, a Mandarin edutainment channel created for preschool kids across Asia; and CM Pinoy, a Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers. In the long run, the company aims to be the leading regional Asian entertainment company.

Miller first visited Hong Kong in 1989. “The energy and beauty of this city still captivates me. Hong Kong is an ideal place to work and to live. It is a city that attracts interesting, creative, passionate and high-energy people,’ he concluded.

Monday, October 3, 2016

Further Reading (Please click here to download Acrobat Reader)

Fast Facts

  • A diversified media company headquartered in Hong Kong
  • Creates and distributes branded pay television channels and services targeted at Asian consumers
  • A bouquet of channels, including Celestial Movies, Celestial Classic Movies, CM Pinoy, cHK, Miao Mi, KIX and Thrill

Want to know more?

Visit the forum and engage with our friendly & knowledgable business set up community for help and advice.

Visit our Why HK Forum

Contact General Enquiries

www.investhk.gov.hk Hong Kong