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Innovative and Borderless Journalism

Agence France-Presse (AFP) is a global news agency that covers the world 24 hours a day in six languages and delivers the news in video, text, photos, multimedia and graphics to a wide range of customers, including newspapers and magazines, radio and TV channels, websites and portals, mobile operators, corporate clients and also public institutions.

AFP operates regional hubs in six geographical zones, with Hong Kong being the regional headquarters for Asia Pacific, which covers a vast area extending from Mongolia, in the north down to Australia and from Afghanistan as far east as New Zealand.

Innovative and Borderless Journalism

“Hong Kong is an obvious choice for us as a regional headquarters. It has political and social stability, excellent geographical location, world-class technology infrastructure, international transportation hub, and foreign media enjoy freedom of press,” Philippe Massonnet, Asia-Pacific Regional Director, AFP, said.

The Hong Kong office houses around 70 staff covering administration, technology, sales and marketing, and editorial. All news content produced in the 26 bureaux in the region is sent to Hong Kong for editing and transmission to clients across the globe.

“Hong Kong may not be a huge market in itself, but it is a magnet which attracts international brands to set up their foothold here. These companies are our potential clients as they need our expertise in storytelling and content development to promote their brands,” he added.

With the rise of social media, digitalisation and the ever-evolving media scene, Massonnet believes that businesses can survive only by innovating. Currently there are three focus areas in AFP’s business strategy – more extensive marketing of videos; provision of corporate services to clients who need expertise in content creation; and the business of sports.

“Nowadays sports is not only about competition; it has become a social matter. The development of E-sports is phenomenal in Asia and we aspire to be the newswire of record for sports,” Massonnet said.

When it comes to social media, including Facebook and Twitter, AFP works with them in two ways – as a news source and also as a platform to promote AFP’s brand. With the concerns over fake news, the need for reliable news and content is all the more important.

In November 2016, AFP signed a partnership agreement with Hong Kong University School of Journalism that includes internships and joint editorial projects. “This partnership signifies the importance of developing journalistic talent and will increase the possibility of attracting talent from the region to Hong Kong as we promote quality, innovative and borderless journalism,” Massonnet concluded.

Friday, December 29, 2017

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Fast Facts

  • Founded in 1835, AFP is the oldest news agency in the world
  • AFP's 201 bureaux cover 151 countries across the world, with 80 nationalities represented
  • AFP transmits news in six languages, including French, English, Arabic, Portuguese, Spanish, and German

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