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Leading Global Sports and Entertainment Marketing Agency Eyes Tremendous Potential in Asia

Formed in 2011 as a collection of global, market leading sports and marketing agencies, CSM re-organised in 2017 to become “CSM Sports and Entertainment” with a clear focus on bringing even more extraordinary moments to benefit its clients

The development and investment in sports and entertainment has rapidly expanded over the past decade with Asia being at the epicenter of this growth. According to CSM, Sports sponsorship is now a USD $40 billion industry, with Asia representing over USD $15 billion and growing at the fastest rate of any continent worldwide. Eyeing this tremendous opportunity CSM has redefined their company structure around three core servicing verticals – Brands, Rights and Live as part of the consolidation and rebrand. The Brands division works with consumer facing clients, leveraging sport for strong commercial benefits. The Rights division supports rights holders to commercialise interest in their specific series, tournaments or individual sporting talent. And the Live division is a team of experts bringing all aspects of a consumer’s experience around sport and entertainment to life – across aspects as diverse as branding and wayfinding, augmented reality, virtual reality, social media content production, events and hospitality.

Leading Global Sports and Entertainment Marketing Agency Eyes Tremendous Potential in Asia

With three global quadrennial events – Summer Olympics, Winter Olympics and the Rugby World Cup – taking place over the next three years in Asia, there is an ever-increasing demand for CSM’s services to help both brands and rights holders mature, grow and service clients and consumer’s needs. “Hong Kong remains the geographical and cultural heart of Asia, helping to drive our business growth. It creates an ideal location for CSM to base its regional operations. Building upon our presence and uniting all our offices across the region is instrumental to our future success” Simon Drake, Head of Account Management, Asia said.

Hong Kong as a Sports Hub

Drake also sees that more and more people in Hong Kong are embracing sport, whether that is participating or viewing. This is in large part due to the increased understanding of across the region around the benefits of living a healthier and more balanced lifestyle. A few specific sports on the rise are triathlons and open water swimming, obstacle races and endurance racing. E-Sports (gaming) has also taken hold in Hong Kong in a big way with our own globally respected team. Away from traditional participation sports, in 2016, Hong Kong hosted its first electric motor race (Formula E) on the streets of Central and the series returns as a double-header this December. Additionally, the city will host a round of the Volvo Ocean Race in early 2018 at the Kai Tak Cruise Terminal, the former Kai Tak airport site.

CSM currently has a team of over 20 staff in their Hong Kong office with an experienced mix of locals, Chinese nationals and westerners. By providing a great mix of local knowledge and languages, along with insights and experience from outside the region, Drake finds Hong Kong is still the best city for embraces both eastern and western cultures and ideas.

“InvestHK is a vital part of business support and networking here in Hong Kong. Their Creative Industries team supports agencies like us in our quest to grow, bring in new business to Hong Kong and ensure the people of Hong Kong have the highest caliber sports experiences possible,” Drake concluded.

Monday, November 27, 2017

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Fast Facts

  • Renamed as “CSM Sports and Entertainment” in 2017 with three core servicing verticals – Brands, Rights and Live
  • Hong Kong is CSM’s regional headquarters with an experienced team of over 20 staff

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