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More than a Workspace

Shanghai-based co-work space network naked Hub eyes ambitious expansion in Hong Kong with 10 new locations in the pipeline

The emerging co-work space naked Hub, backed by the Shanghai-based hospitality service naked Group, currently operates 21 locations across Mainland China and Vietnam. Its first space in Hong Kong was recently opened in Sheung Wan, spanning across 16 floors with hot desks, open offices and private rooms.

More than a Workspace

More locations are on the way including a four-storey space in Sai Ying Pun, as well as a new hub in Kwun Tong. Both locations will be completed by the end of 2017.

According to Jonathan Seliger, CEO, naked Hub’s goal is to have at least 10 significant hubs in Hong Kong within one to two years. “By 2030, it is estimated that 30 percent of the office spaces in Hong Kong will be turned into flexible, shared workspace,” said Seliger, “this is a paradigm shift in the way that people work, and we are just at the ground level.”

Amongst the vast competition in the shared office market, naked Hub has proven itself to be more than just a workspace. With the strong hospitality background of the team, naked Hub’s expertise lies in delivering an outstanding user experience through spatial design, an engaging community and exclusive services for its members. “We hope to create a dynamic, authentic community to solve business needs,” Seliger said, “we called it ‘community as a service’.”

naked Hub has a dedicated community team for that purpose. “We have built an incredibly strong team in Hong Kong over a very short period of time,” Seliger remarked, “we are taking a lot of people out of hospitality industry; they have a high sense of customer services and satisfaction. I am thrilled to have this team and it is a testimony to the quality of talent in Hong Kong.”

To naked Hub, co-work space is not just for startups. Seliger also sees the demand for flexible workspace in the corporate world. “Multinational corporations who are still working in traditional offices will definitely see the value of such shared workspace as it is more affordable and flexible,” he explained.

The company has recently announced a merger with JustCo, a leading co-work space in Singapore, making naked Hub the biggest co-work space operator in Asia with 41 locations in China, Hong Kong and Singapore and with upcoming hubs in Bangkok, Kuala Lumpur and Jakarta. The combined footprint will span 140,000 sqm GFA under management in 9 cities over 6 countries, gathering over 8,000 companies and expected to attract 32,000 members.

“For our expansion, we are targeting tier one cities with a healthy startup culture, as well as a supportive government for innovations. Hong Kong is a perfect market, it is the recipe for good co-working business,” Seliger concluded.

Wednesday, September 6, 2017

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Fast Facts

  • In Hong Kong, naked Hub currently operates a 16-floor co-work space in Sheung Wan, providing over 800 seats
  • Sai Ying Pun and Kwun Tong hubs are under development and will be completed by the end of 2017
  • Recently merged with Singapore-based co-working brand JustCo to expand footprint in Asia, expecting 200 hubs in the region by 2020

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