Accessibility Links

Find more case studies

The Unique Thai Hospitality Experience

With more than 50 years of experience in running some of the most successful hotels in Thailand, ONYX Hospitality Group has extended their footprint to 13 markets in the Asia-Pacific region

Before the company was rebranded as ONYX in 2008, the group had 15 hotels in Thailand under one brand – Amari. Today, the group has developed into a multi-brand company offering accommodation choices to a broad spectrum of travellers and guests, namely Amari, OZO and Shama. Amari is the most established chain of hotels that creates memorable experiences and embodies the spirit of local culture. OZO offers hotels and resorts that enable on-the-go guests a quality experience without any fuss. Shama is a collection of serviced apartments that epitomise comfort, style and luxury. Currently in Hong Kong, there are five Shama serviced apartments and one OZO Wesley Hong Kong which was opened in 2013, the first OZO hotel for the group. In 2017, ONYX will be adding two more properties into the portfolio – Shama Island North Hong Kong in North Point, and a Mosaic Collection property, Hotel 108, located on 108 Soy Street, Mong Kok.

The Unique Thai Hospitality Experience

Expand with a Solid Ground Experience

To cope with the expansion plan, ONYX set up their North Asia office in Hong Kong in 2010 in order to provide a gateway for the group to access the local and Mainland hospitality markets, as well as an opportunity to develop all the brands within the ONYX portfolio in this market. According to Tommy Lai, Vice President, North Asia, their first regional office outside Thailand is in Hong Kong. They now have a significant presence in the city and form a very strong foundation to develop their business in Mainland China. “As an international finance centre and gateway to the Mainland, Hong Kong has attracted many business travellers to the city. With tourism being one of the major pillars of Hong Kong’s economy, the city welcomes an average of more than 26 million overnight visitors a year. These two factors mean a vast pool of potential customers for ONYX,” Lai explained.

“With its solid banking sector and a stable legal system, as well as a highly motivated workforce, Hong Kong has one of the most favourable business environments in the world with a low tax base and rule of law. All these provide a reliable setting for us to grow from here,” he added.

Currently the group has a portfolio of 68 properties that are already open or under development in 13 markets across the Asia-Pacific region and aim to expand to 81 properties by 2018. In Hong Kong, there are 150 staff members. In order to attract talent to accommodate the group’s expansion strategy, they work closely with local universities and institutions to attract those with the hospitality mindset and training to join the group.

“InvestHK has created a platform for us to meet with companies that have a business presence in Hong Kong such that we can expand our network in terms of business development and sales effectively. We look forward to working more closely with the department to further expand our presence here in this important market,” Lai concluded.

Friday, March 17, 2017

Further Reading (Please click here to download Acrobat Reader)

Fast Facts

  • Originated from Thailand with experience in running some of the most successful hotel operations in the Asia‑Pacific region
  • Operating two brands in Hong Kong, OZO hotels and Shama serviced apartments
  • Currently has a portfolio of 68 properties that are already open or under development in 13 markets across the Asia-Pacific region and aim to expand to 81 properties by 2018

Want to know more?

Visit the forum and engage with our friendly & knowledgable business set up community for help and advice.

Visit our Why HK Forum

Contact General Enquiries Hong Kong