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Where Fashion Goes Big

Italian luxury fashion house Versace opens its largest Asian store in Hong Kong

Grey marble, shiny brass and a backlit onyx façade create a luxurious and contemporary ambience for Versace’s new flagship boutique on Queen’s Road in Central. The two-storey boutique contains a total floor area of 684 square meters in the heart of Hong Kong. “The store is a testament to our confidence in Hong Kong, as the city remains one of the major fashion capitals of the world, with very sophisticated and fashion-forward consumers,” said Giovanni Di Salvo, Managing Director Asia Pacific.

Where Fashion Goes Big

The Italian fashion house currently operates 11 shops in Hong Kong, most of which are located at the city’s busiest shopping hotspots, such as Tsim Sha Tsui and Causeway Bay. The opening of the flagship store on Queen’s Road Central has further boosted the brand’s profile in Asia. “This opening is part of our global plan to bolster Versace presence in primary shopping destinations of major international cities, and aims at offering an exclusive and tailored shopping experience to our Hong Kong clients,” Di Salvo remarked.

An Ideal Location for Business Expansion

Hong Kong is a strategic market for Versace, due to its commercial potential, but also because of its sophisticated consumers, who continuously provide input and inspiration to elevate the company’s offerings. In the last 12 months, Versace opened multiple stores in the region exclusively dedicated to the brand’s Versace Home Collection, which offers a wide range of home and lifestyle products. “We see a growing interest and demand for our home collection in Asia,’ Di Salvo said. “This increasing demand comes from the desire of the clients to have the total experience of the brand, which becomes part of their daily life.”

Versace’s Asia Pacific headquarters is also based in Hong Kong. With some 75 employees, the regional headquarters is managing more than 200 direct and franchise stores in the region. The marketing and PR team also helps the brand to build a strong engagement with regional celebrities and influencers, further enhancing the brand’s position.

Another strategic competitive resource in Hong Kong is its talent pool. “It is a place where one can find abundant multilingual professionals with international experience. The openness and flexibility of Hong Kong people is another element that facilitates doing business here,” Di Salvo said, “Hong Kong is a very business-friendly city.”

Di Salvo found the support of InvestHK very helpful, and especially appreciated their willingness to ‘go the extra mile’ to advise and support the company.

Friday, May 12, 2017

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Fast Facts

  • Founded in 1978 in Milan
  • Opened Asia’s largest flagship store in Hong Kong in March 2017
  • Set up its Asia Pacific headquarters in Hong Kong with some 75 employees managing over 200 direct and franchise stores in the region

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